North America

Local and Global Forces: Factors Fueling North America's Beer Market Boom

Beer has witnessed a surge in popularity, capturing the interest of a broader demographic in North America, with particular resonance among the younger generation.

$ 155.10 Bn

Market Size 2023
in USB Billion

66.31 liters

Annual beer consumption per capita


Expected annually market growth (CAGR 2023-2027)

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The potential

The Beer market in North America is experiencing robust growth with a revenue of US$155.10 billion in 2023, projected to grow annually by 5.19% from 2023 to 2027. Per capita revenues amount to US$305.10 in 2023, with a market volume of 35.78 billion liters expected by 2027, showing a 1.5% growth in 2024.

Key factors driving this growth include customer preferences for craft beer and health-conscious options. The rise of microbreweries, brewpubs, and flavored beers has diversified the market. Local special circumstances, such as supporting local businesses in the United States and Canada’s rich brewing history, have contributed to market growth.

Macroeconomic factors, including a strong and stable economy, have increased consumer spending power, while changing demographics, particularly the millennial generation’s interest in craft beer, have further boosted the market. In summary, the North American Beer market’s success can be attributed to a combination of customer preferences, market trends, local dynamics, and macroeconomic factors.


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Ziemann Holvrieka in North America

For decades, Ziemann Holvrieka has been a driving force in the North American market, establishing itself as a prominent player in the brewing industry. Since our inaugural projects in North America in 1948, we’ve gone on to significantly expand our presence by successfully executing projects of all sizes. Our extensive expertise and unwavering dedication have been instrumental in achieving these remarkable milestones.

Yards Brewing Company additionally ordered six cylindro-conical 650-bbl tanks including dome covers and catwalk system.

One significant achievement within the last 3 years was the award of a turnkey contract from Mark Anthony Brewing. Partnering with Mark Anthony Brewing, we engineered and designed a state-of-the-art, purpose-built Hard Seltzer brewery. Leading the turnkey installation, commissioning, and training, we successfully brought the plant online in the fall of 2021. The new production facility became one of the largest breweries built in the United States in the last 25 years. This facility provided MAB with additional capacities to serve consumer demands in the United States. Before this project Ziemann Holvrieka already equipped the two other production sites of MAB with several tanks.

Another milestone was Ziemann Holvrieka´s contract contract by Molson Coors Beverage Company for the modernization of its Golden Brewery in Colorado. This project included manufacturing and installing 118 tanks, along with additional components. The delivery and assembly was set to start in May 2022, with completion expected in June 2024, coinciding with the Golden Brewery’s 150th anniversary.

Our proudest achievements are the enduring partnerships we’ve cultivated with our clients. Through a foundation of trust in our quality and strong work ethic, we’ve not only seen numerous follow-up projects but also fostered lasting business relationships.

A Leading Force in Brewing

In the beer industry, we stand as your dependable partner, whether you require brewhouse equipment, entire cold blocks, tanks and or any other essential components for your brewery projects. Our high-quality and efficient offerings cater to the unique needs of the global industrial brewing sector. With an impressive portfolio of brands like Yards, Karbach, Anheuser Busch, Russian River, Dogfish, Sierra Nevada, Boston Beer, Firestone Walker and many more, we’ve consistently delivered top-notch brewery plants to meet diverse brewing requirements.

Mastering the Juice Industry

When it comes to the juice industry, Ziemann Holvrieka is an acknowledged authority, providing comprehensive solutions that optimize your entire juice supply chain. From state-of-the-art juice storage tanks to turnkey projects and marine cargo systems, our innovative solutions have become instrumental in enhancing efficiency, quality, and productivity in the juice sector.

Our commitment to quality and excellence has made us a trusted partner for a wide array of clients, and we continue to be dedicated to delivering top-notch solutions tailored to your specific needs. Join the ranks of those who have experienced the Ziemann Holvrieka difference in the brewing and juice industries – where excellence meets innovation.

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