Africa

140.7 m hl


Beer consumption in 2019

8%


Global beer consumption market

29,41 bn


revenue in 2023

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The potential

Africa’s beer market is thriving, with beer consumption reaching approximately 140.7 million hectoliters in 2019, equivalent to about 23.3 billion beer bottles of 633 milliliters each. The demand for this alcoholic beverage has been steadily increasing, growing by 5.2% compared to the previous year. Currently, Africa holds nearly eight percent of the global beer consumption market, showcasing its significance in the industry.

The projected revenue for the Beer market in 2023 is estimated at US$29.41 billion, with an expected annual growth rate of 6.16% until 2027. Despite the average per person revenue being US$23.40 in 2023, Africa’s volume consumption is impressive, expected to reach 16.28 billion liters by 2027, with a 3.9% growth anticipated in 2024.

Africa’s beer market is further influenced by the trend of spending and volume consumption in the out-of-home segment, which is projected to reach 11% and 8%, respectively, by 2027. This indicates a significant interest in the hospitality sector and the growing popularity of beer in bars and restaurants across the continent.

(source: https://www.statista.com/outlook/cmo/alcoholic-drinks/beer/africa)

Habesha

Tanks SAB Port Elizabeth - Baustelle

Habesha

Ziemann Holvrieka in Africa

Ziemann had already established a strong presence in Africa during the 1930s, with notable references in Egypt, Algeria, and South Africa. In the subsequent decades, the company expanded its reach, adding plants in Nigeria, Uganda, Mozambique, Zimbabwe, Ethiopia, Angola, Ghana, Kenya, Libya, Liberia, Morocco, and various other countries by the 1960s.

Cerv de Mozambique

Brewery Excellence Unleashed: Celebrating Collaborations with SNB and Swinkels Family Brewers

One of our notable achievements is our collaboration with Société Nouvelle de Boissons S.A. (SNB), a Swiss/Togolaise Investment Group. SNB entrusted us with the task of building a state-of-the-art brewery in Togo, the country’s second brewery.

Ziemann Holvrieka proudly collaborated with Swinkels Family Brewers – Habesha Brewery on an exceptional brewery project in Debre Birhan, Ethiopia, executed between 2016 and 2017. The project encompassed a state-of-the-art 200 hl Brewhouse with a capacity of 12 brews per day. Ziemann provided comprehensive services, including engineering, integration, and extension of the existing raw material handling system, a cutting-edge brewhouse, the innovative Lauter tun system “LOTUS,” on-/off-site project management, efficient packing and delivery (DAP), installation works, commissioning, advanced automation, and CIP (Cleaning-in-Place) system. This collaboration exemplifies our commitment to delivering tailored solutions to our esteemed clients in the brewing industry.

Ziemann Holvrieka Joins Forces with SBA Group for Market Expansion

Expanding our presence and capabilities in Africa, we entered into a Representative Agreement with SBA Group, a prominent group of companies offering sales and after-sales services in the food and beverage processing industry across the continent. With SBA Group’s support, we aim to strengthen our market coverage and enhance our business in approximately 30 different African countries.

These achievements demonstrate our commitment to elevating the African brewing scene and helping breweries in the region produce world-class beverages. We take pride in being part of Africa’s growth story and contributing to its thriving beer market. As we continue to build long-lasting partnerships, we look forward to further collaboration and making a lasting impact on Africa’s beverage industry.

At Ziemann Holvrieka, we excel in precisely coordinating every step and supervising a workforce of more than 1,000 individuals. Our experience and expertise ensure seamless collaboration and efficient progress throughout the project and extends to modernizations and expansions of existing brewery plants, optimizing output and capacity.

Cambodia

$1,360.00 m


Forecasted revenue for 2023

779.80 m litres


Projected volume of beer market by 2027

2011


First turnkey brewery built in Cambodia by Ziemann Holvrieka

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The potential

In 2023, Cambodia’s beer market has seen remarkable growth, with forecasted revenues amounting to an impressive US$1,360.00 million. With an expected annual growth rate of 8.86% (CAGR 2023-2027), the industry is on a trajectory of continuous expansion. In comparison to global figures, China dominates with revenues reaching US$125.60 billion in the same year.

As a testament to Cambodia’s dynamic potential, per-person revenues in 2023 are estimated at US$78.21, showcasing a thriving consumer base. Looking ahead to 2027, 54% of spending and 39% of volume consumption in the Beer market will be attributed to out-of-home consumption, highlighting the popularity of bars and restaurants.

The projected volume in the Beer market is set to reach an impressive 779.80 million liters by 2027, indicating a significant volume growth of 6.4% in 2024. This growth is fueled by the country’s enthusiastic beer consumers, with an expected average volume per person of 35.72 liters in 2023.

With such promising figures and a flourishing market landscape, Cambodia’s beer industry offers immense opportunities for growth and success. As investors and brewers look to capitalise on this remarkable potential, Cambodia emerges as an exciting destination for the global beer market.

Khmer Brewery

Vattanac

Hanuman 2

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Ziemann Holvrieka in Cambodia: Another Success Story

In Cambodia, we have achieved remarkable milestones, solidifying our position as a key player in the global brewing arena. In 2011, we equipped the first brewery in Cambodia with a turnkey brewery.  The customer: Khmer Brewery in Phnom Penh. 

Inter Mattrid

The contract for the development of a turnkey brewery with a packaging line was signed in 2010. At that time, the investor was still a newcomer to the Cambodian beer market.

Our partnership with Hanuman Beverages further exemplified our dedication to innovation, luxury, and Feng Shui principles. The turnkey project began years after Khmer Brewery. And this customer was also a newcomer to the beer market.

Shortly after the order from Hanuman, another order was received for a turnkey brewery: Vattanac. Vattanac did not have its own production facility until then, which is now the case, equipped with state-of-the-art Ziemann Holvrieka equipment.
Additionally, we celebrate our third brewery project in a row with Inter-Mattrid Beverage, slated to produce renowned Mattrid beer in Phnom Penh, commencing January 2022.

Thanks to our expertise and reputation, we have successfully taken on the responsibility for not one, but three new brewery projects in a relatively short period. This further demonstrates the justified confidence our clients place in our experience and expertise.

At Ziemann Holvrieka, we excel in precisely coordinating every step and supervising a workforce of more than 1,000 individuals. Our experience and expertise ensure seamless collaboration and efficient progress throughout the project and extends to modernizations and expansions of existing brewery plants, optimizing output and capacity.

Europe

$159,687 m


Expected value of beer market by 2025

Germany


Leading beer market in Europe

59 litres


Per capita beer consumption

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The potential

The Europe beer market, valued at $138,649 million in 2017, is projected to reach $159,687 million by 2025, exhibiting a CAGR of 1.8% from 2018 to 2025. The region’s rise in disposable income, changing lifestyles, and widespread acceptance of beer as a refreshing beverage drive the market’s growth.

The youth population and the increasing number of female drinkers are major contributors to market expansion. The lager segment holds the highest market share due to its widespread consumer acceptance and attractive returns on investment for manufacturers. The premium segment dominates, with consumers showing a growing interest in locally produced premium and international beer varieties, challenging more traditional beer brands.

Germany is the leading beer market in Europe, followed by the UK, Russia, and France. German consumers prefer products originating from their own region or country, a trend reflected in beer choices. The health and wellness trend has also influenced the German beer market. The UK is expected to witness significant growth during the forecast period.

(source: https://www.alliedmarketresearch.com/europe-beer-market)

Jacob

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Ziemann Holvrieka in Europe

Ziemann Holvrieka has a strong standing and a rich history in Europe. As a leading provider in the beverage industry, we have not only executed turnkey projects but also delivered high-quality tanks and brew houses throughout the continent.

BrewDog

Europe is our home market, where our journey began in Germany in the mid-1850s. Over the years, we expanded our presence by undertaking projects in neighboring countries. Our expertise and dedication have allowed us to undertake projects of all sizes, ranging from medium-sized breweries to large industrial brew plants. We take immense pride in the long-standing business relationships we have built with our customers. The trust and quality of our work have led to numerous follow-up projects and partnerships with clients, reaffirming our position as a reliable and preferred partner in the brewing industry across Europe. With a history spanning over many decades, Ziemann Holvrieka continues to be a driving force in shaping the brewing landscape in Europe.

Europe´s Brewers trust in Ziemann

Ziemann Holvrieka’s success is evident in countless examples of satisfied customers and successful projects across Europe. From achieving international technology leadership with Brewhouse Faust oHG to marking historic milestones like the relocation of the traditional Holsten Brewery, Ziemann’s expertise shines through. Solid partnerships with breweries like Cölner Hofbräu P. Josef Früh KG demonstrate our commitment to excellence. Notably, BrewDog PLC in Scotland stands as an affirmation of our expertise, with state-of-the-art brewing facilities. Similarly, Grans Bryggeri AS in Norway showcases Ziemann’s ability to deliver highly automated and efficient solutions. As a leading force in the brewing industry, Ziemann Holvrieka continues to redefine brewing standards with innovative and successful projects. In addition to these achievements, Ziemann also performed a modernization of the Jacob family brewery in Bodenwöhr, further solidifying our reputation as a trusted partner in the brewing industry.

At Ziemann Holvrieka, we excel in precisely coordinating every step and supervising a workforce of more than 1,000 individuals. Our experience and expertise ensure seamless collaboration and efficient progress throughout the project and extends to modernizations and expansions of existing brewery plants, optimizing output and capacity.

Mexico

120 million+


The population of Mexico

61 liters


Annual beer consumption per capita

36 m hl


Beer export per year

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The potential

With an annual beer consumption per capita of approximately 61 liters and a population exceeding 120 million, Mexico presents a substantial and enthusiastic consumer base. As the fourth-largest beer producer globally, Mexico’s robust production capacity caters to both domestic demand and export opportunities.

The region has attracted substantial investments from major global players, fostering further growth and innovation. Supported by Mexico’s overall strong economic growth, which has been marked by steady GDP expansion, the beer industry is well-positioned for success.

Additionally, Mexico’s strategic location enhances its appeal, providing access to key markets in North America and Latin America. This combination of favorable economic conditions, a thriving market, and strategic advantages makes Mexico an exceptional destination for breweries looking to establish a successful presence.

Piedras Negras

Piedras Negras

2019 Mexicali

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Ziemann Holvrieka in Mexico

At Ziemann Holvrieka, we bring extensive experience and a comprehensive range of services to Mexico’s brewery industry. As a proven leader, we offer turnkey solutions, from idea to conception, financing, and construction of brewery plants.

Piedras Negras2

For many decades, Ziemann Holvrieka has established itself as a reputable and trusted partner in undertaking significant brewery projects for renowned beer brands. One notable example is our collaboration with Constellation Brands in Piedras Negras, where we successfully delivered a state-of-the-art plant with an impressive capacity of 30 million hectoliters. Managing and coordinating a large-scale project of this nature demands effective teamwork and organization. At Ziemann Holvrieka, we excel in precisely coordinating every step and supervising a workforce of more than 1,000 individuals. Our experience and expertise ensure seamless collaboration and efficient progress throughout the project and extends to modernizations and expansions of existing brewery plants, optimizing output and capacity.

Through our extensive experience and successful completion of projects in Mexico, we have developed strong intercultural competences, enabling us to navigate and understand the nuances of the local business landscape. At Ziemann Holvrieka, sustainability is not just a buzzword; it is an integral part of our approach. We prioritize eco-conscious solutions, implementing practices that minimize environmental impact while maximizing operational efficiency. With our deep-rooted commitment to excellence and a dedicated workforce, we consistently deliver exceptional results for our clients in Mexico’s dynamic brewing industry. Our collaborative approach, combined with our industry knowledge and unwavering focus on quality, ensures that we exceed expectations and drive success in every project we undertake.