North America

$ 177.2 bn


Projected Market Size 2025 in USB Billion

71.5 liters


Annual beer consumption per capita

5.32%


Expected annually market growth (CAGR 2023-2027)

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The potential

The Beer market in North America is experiencing robust growth with a revenue of US$159.80 billion currently, projected to reach US$177.2 billion by 2025 and continue growing annually by 5.32% through 2027. Per capita revenues now amount to US$312.45, with a market volume of 36.41 billion liters expected by 2027.

Key factors driving this growth include customer preferences for craft beer and health-conscious options. The rise of microbreweries, brewpubs, and flavored beers has diversified the market. Local special circumstances, such as supporting local businesses in the United States and Canada’s rich brewing history, have contributed to market growth.

Macroeconomic factors, including a strong and stable economy, have increased consumer spending power, while changing demographics, particularly the millennial generation’s interest in craft beer, have further boosted the market. Additionally, the premium segment is growing at 7.8% annually, significantly outpacing the overall market. In summary, the North American Beer market’s success can be attributed to a combination of customer preferences, market trends, local dynamics, and macroeconomic factors.

(source: https://www.statista.com/outlook/cmo/alcoholic-drinks/beer/north-america)

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Ziemann Holvrieka in North America

For decades, Ziemann Holvrieka has been a driving force in the North American market, establishing itself as a prominent player in the brewing industry. Since our inaugural projects in North America in 1948, we’ve gone on to significantly expand our presence by successfully executing projects of all sizes. Our extensive expertise and unwavering dedication have been instrumental in achieving these remarkable milestones.

Yards Brewing Company additionally ordered six cylindro-conical 650-bbl tanks including dome covers and catwalk system.

One significant achievement within the last 3 years was the award of a turnkey contract from Mark Anthony Brewing. Partnering with Mark Anthony Brewing, we engineered and designed a state-of-the-art, purpose-built Hard Seltzer brewery. Leading the turnkey installation, commissioning, and training, we successfully brought the plant online in the fall of 2021. The new production facility became one of the largest breweries built in the United States in the last 25 years. This facility provided MAB with additional capacities to serve consumer demands in the United States. Before this project Ziemann Holvrieka already equipped the two other production sites of MAB with several tanks.

Another milestone was Ziemann Holvrieka´s contract contract by Molson Coors Beverage Company for the modernization of its Golden Brewery in Colorado. This project included manufacturing and installing 118 tanks, along with additional components. The delivery and assembly was set to start in May 2022, with completion expected in June 2024, coinciding with the Golden Brewery’s 150th anniversary.

Our proudest achievements are the enduring partnerships we’ve cultivated with our clients. Through a foundation of trust in our quality and strong work ethic, we’ve not only seen numerous follow-up projects but also fostered lasting business relationships.

A Leading Force in Brewing

In the beer industry, we stand as your dependable partner, whether you require brewhouse equipment, entire cold blocks, tanks and or any other essential components for your brewery projects. Our high-quality and efficient offerings cater to the unique needs of the global industrial brewing sector. With an impressive portfolio of brands like Yards, Karbach, Anheuser Busch, Russian River, Dogfish, Sierra Nevada, Boston Beer, Firestone Walker and many more, we’ve consistently delivered top-notch brewery plants to meet diverse brewing requirements.

Mastering the Juice Industry

When it comes to the juice industry, Ziemann Holvrieka is an acknowledged authority, providing comprehensive solutions that optimize your entire juice supply chain. From state-of-the-art juice storage tanks to turnkey projects and marine cargo systems, our innovative solutions have become instrumental in enhancing efficiency, quality, and productivity in the juice sector.

Our commitment to quality and excellence has made us a trusted partner for a wide array of clients, and we continue to be dedicated to delivering top-notch solutions tailored to your specific needs. Join the ranks of those who have experienced the Ziemann Holvrieka difference in the brewing and juice industries – where excellence meets innovation.

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Africa

140.7 m hl


Beer consumption in 2019

9.2%


Global beer consumption market

37.34$ bn


revenue by 2027

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The potential

Africa’s beer market is thriving, with significant growth potential in the coming years. Currently, Africa holds an important position in the global beer consumption landscape.

The Beer market is projected to reach US$37.34 billion by 2027, growing at an annual rate of 6.16%. According to market analysis, the Middle East and Africa beer market is expected to register a CAGR of 4.5% during the forecast period (2022-2027), with South Africa dominating the regional market, accounting for over 30% of the total market share.

Africa’s volume consumption is expected to reach 16.28 billion liters by 2027. The market shows particular strength in the premium beer segment, which is growing at an accelerated pace compared to standard lagers.

Africa’s beer market is further influenced by the trend of spending and volume consumption in the out-of-home segment, which is projected to reach 11% and 8%, respectively, by 2027. This indicates a significant interest in the hospitality sector and the growing popularity of beer in bars and restaurants across the continent.

(sources:
https://www.statista.com/outlook/cmo/alcoholic-drinks/beer/africa, https://www.mordorintelligence.com/industry-reports/middle-east-and-africa-beer-market)

Habesha

Tanks SAB Port Elizabeth - Baustelle

Habesha

Ziemann Holvrieka in Africa

Ziemann had already established a strong presence in Africa during the 1930s, with notable references in Egypt, Algeria, and South Africa. In the subsequent decades, the company expanded its reach, adding plants in Nigeria, Uganda, Mozambique, Zimbabwe, Ethiopia, Angola, Ghana, Kenya, Libya, Liberia, Morocco, and various other countries by the 1960s.



Cerv de Mozambique

Brewery Excellence Unleashed: Celebrating Collaborations with SNB and Swinkels Family Brewers

One of our notable achievements is our collaboration with Société Nouvelle de Boissons S.A. (SNB), a Swiss/Togolaise Investment Group. SNB entrusted us with the task of building a state-of-the-art brewery in Togo, the country’s second brewery.

Ziemann Holvrieka proudly collaborated with Swinkels Family Brewers – Habesha Brewery on an exceptional brewery project in Debre Birhan, Ethiopia, executed between 2016 and 2017. The project encompassed a state-of-the-art 200 hl brewhouse with a capacity of 12 brews per day. Ziemann provided comprehensive services, including engineering, integration, and extension of the existing raw material handling system, a cutting-edge brewhouse, the innovative Lauter tun system Lotus on-/off-site project management, efficient packing and delivery (DAP), installation works, commissioning, advanced automation, and CIP (Cleaning-in-Place) system. This collaboration exemplifies our commitment to delivering tailored solutions to our esteemed clients in the brewing industry.

Ziemann Holvrieka Joins Forces with SBA Group for Market Expansion

Expanding our presence and capabilities in Africa, we entered into a Representative Agreement with SBA Group, a prominent group of companies offering sales and after-sales services in the food and beverage processing industry across the continent. With SBA Group’s support, we aim to strengthen our market coverage and enhance our business in approximately 30 different African countries.

These achievements demonstrate our commitment to elevating the African brewing scene and helping breweries in the region produce world-class beverages. We take pride in being part of Africa’s growth story and contributing to its thriving beer market. As we continue to build long-lasting partnerships, we look forward to further collaboration and making a lasting impact on Africa’s beverage industry.

At Ziemann Holvrieka, we excel in precisely coordinating every step and supervising a workforce of more than 1,000 individuals. Our experience and expertise ensure seamless collaboration and efficient progress throughout the project and extends to modernizations and expansions of existing brewery plants, optimizing output and capacity.

Cambodia

$1,100 m


Forecasted revenue for 2025

805.2 m litres


Projected volume of beer market by 2027

2011


First turnkey brewery built in Cambodia by Ziemann Holvrieka

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The potential

Cambodia’s beer market has seen remarkable growth, with revenues now reaching US$1,455.30 million. With an expected annual growth rate of 9.12% (CAGR through 2027), the industry is on a trajectory of continuous expansion. In comparison to global figures, China dominates with revenues now reaching US$131.70 billion.

As a testament to Cambodia’s dynamic potential, per-person revenues are currently estimated at US$83.45, showcasing a thriving consumer base. Looking ahead to 2027, 58% of spending and 42% of volume consumption in the Beer market will be attributed to out-of-home consumption, highlighting the popularity of bars and restaurants.

The projected volume in the Beer market is set to reach an impressive 805.2 million liters by 2027. This growth is fueled by the country’s enthusiastic beer consumers, with current average volume per person of 37.65 liters.

With such promising figures and a flourishing market landscape, Cambodia’s beer industry offers immense opportunities for growth and success. As investors and brewers look to capitalise on this remarkable potential, Cambodia emerges as an exciting destination for the global beer market.

(sources: Statista Food & Beverage Outlook, GlobalData’s Beer Market Analysis, Euromonitor International)

Khmer Brewery

Vattanac

Hanuman 2

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Ziemann Holvrieka in Cambodia: Another Success Story

In Cambodia, we have achieved remarkable milestones, solidifying our position as a key player in the global brewing arena. In 2011, we equipped the first brewery in Cambodia with a turnkey brewery.  The customer: Khmer Brewery in Phnom Penh. 

Inter Mattrid

The contract for the development of a turnkey brewery with a packaging line was signed in 2010. At that time, the investor was still a newcomer to the Cambodian beer market.

Our partnership with Hanuman Beverages further exemplified our dedication to innovation, luxury, and Feng Shui principles. The turnkey project began years after Khmer Brewery. And this customer was also a newcomer to the beer market.

Shortly after the order from Hanuman, another order was received for a turnkey solution: Vattanac. Vattanac did not have its own production facility until then, which is now the case, equipped with state-of-the-art Ziemann Holvrieka equipment.
Additionally, we celebrate our third brewery project in a row with Inter-Mattrid Beverage, slated to produce renowned Mattrid beer in Phnom Penh, commencing January 2022.

Thanks to our expertise and reputation, we have successfully taken on the responsibility for not one, but three new brewery projects in a relatively short period. This further demonstrates the justified confidence our clients place in our experience and expertise.

At Ziemann Holvrieka, we excel in precisely coordinating every step and supervising a workforce of more than 1,000 individuals. Our experience and expertise ensure seamless collaboration and efficient progress throughout the project and extends to modernizations and expansions of existing brewery plants, optimizing output and capacity.

Europe

$159,687 m


Expected value of beer market by 2025

Germany


Leading beer market in Europe

59 litres


Per capita beer consumption

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The potential

The Europe beer market, valued at $138,649 million in 2017, is projected to reach $159,687 million by 2025, exhibiting a CAGR of 1.8% from 2018 to 2025. The region’s rise in disposable income, changing lifestyles, and widespread acceptance of beer as a refreshing beverage drive the market’s growth.

The youth population and the increasing number of female drinkers are major contributors to market expansion. The lager segment holds the highest market share due to its widespread consumer acceptance and attractive returns on investment for manufacturers. The premium segment dominates, with consumers showing a growing interest in locally produced premium and international beer varieties, challenging more traditional beer brands.

Germany is the leading beer market in Europe, followed by the UK, Russia, and France. German consumers prefer products originating from their own region or country, a trend reflected in beer choices. The health and wellness trend has also influenced the German beer market. The UK is expected to witness significant growth during the forecast period.

(source: https://www.alliedmarketresearch.com/europe-beer-market)

Jacob

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Ziemann Holvrieka in Europe

Ziemann Holvrieka has a strong standing and a rich history in Europe. As a leading provider in the beverage industry, we have not only executed turnkey solutions but also delivered high-quality tanks and brewhouses throughout the continent.

BrewDog

Europe is our home market, where our journey began in Germany in the mid-1850s. Over the years, we expanded our presence by undertaking projects in neighboring countries. Our expertise and dedication have allowed us to undertake projects of all sizes, ranging from medium-sized breweries to large industrial brew plants. We take immense pride in the long-standing business relationships we have built with our customers. The trust and quality of our work have led to numerous follow-up projects and partnerships with clients, reaffirming our position as a reliable and preferred partner in the brewing industry across Europe. With a history spanning over many decades, Ziemann Holvrieka continues to be a driving force in shaping the brewing landscape in Europe.

Europe´s Brewers trust in Ziemann

Ziemann Holvrieka’s success is evident in countless examples of satisfied customers and successful projects across Europe. From achieving international technology leadership with Brewhouse Faust oHG to marking historic milestones like the relocation of the traditional Holsten Brewery, Ziemann’s expertise shines through. Solid partnerships with breweries like Cölner Hofbräu P. Josef Früh KG demonstrate our commitment to excellence. Notably, BrewDog PLC in Scotland stands as an affirmation of our expertise, with state-of-the-art brewing facilities. Similarly, Grans Bryggeri AS in Norway showcases Ziemann’s ability to deliver highly automated and efficient solutions. As a leading force in the brewing industry, Ziemann Holvrieka continues to redefine brewing standards with innovative and successful projects. In addition to these achievements, Ziemann also performed a modernization of the Jacob family brewery in Bodenwöhr, further solidifying our reputation as a trusted partner in the brewing industry.

At Ziemann Holvrieka, we excel in precisely coordinating every step and supervising a workforce of more than 1,000 individuals. Our experience and expertise ensure seamless integration and efficient progress throughout the project and extends to modernizations and expansions of existing brewery plants, optimizing output and capacity.

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Mexico

$25.9 bn


Expected revenue in 2025

68 liters


Annual beer consumption per capita

40 m hl


Beer export per year

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The potential

With an annual beer consumption per capita of approximately 68 liters and a population exceeding 132 million, Mexico presents a substantial and enthusiastic consumer base. As the world’s largest beer exporter and fourth-largest beer producer globally with annual production of 134.7 million hectoliters, Mexico’s robust production capacity caters to both domestic demand and export opportunities.

The region has attracted substantial investments from major global players, with the Mexican beer market now valued at US$18.2 billion and expected to reach US$22.7 billion by 2027, growing at a CAGR of 5.7%. Supported by Mexico’s overall economic growth, the beer industry is well-positioned for success.

Additionally, Mexico’s strategic location enhances its appeal, providing access to key markets in North America and Latin America, with beer exports valued at approximately US$5.6 billion annually. The premium beer segment is showing particularly strong growth at 8.3% annually, outpacing the overall market. This combination of favorable economic conditions, a thriving market, and strategic advantages makes Mexico an exceptional destination for breweries looking to establish a successful presence.

(sources: https://www.statista.com/outlook/cmo/alcoholic-drinks/beer/mexico)

Piedras Negras

Piedras Negras

2019 Mexicali

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Ziemann Holvrieka in Mexico

At Ziemann Holvrieka, we bring extensive experience and a comprehensive range of services to Mexico’s brewery industry. As a proven leader, we offer turnkey solutions, from idea to conception, financing, and construction of brewery plants. In January 2025 Ziemann Holvrieka opened a new production facility in Ramos Arizpe, Coahuila, Mexico to strengthen the local manufacturing and expand our market presence.

Piedras Negras2

For many decades, Ziemann Holvrieka has established itself as a reputable and trusted partner in undertaking significant brewery projects for renowned beer brands. One notable example is our collaboration with Constellation Brands in Piedras Negras, where we successfully delivered a state-of-the-art plant with an impressive capacity of 30 million hectoliters. Managing and coordinating a large-scale project of this nature demands effective teamwork and organization. At Ziemann Holvrieka, we excel in precisely coordinating every step and supervising a workforce of more than 1,000 individuals. Our experience and expertise ensure seamless collaboration and efficient progress throughout the project and extends to modernizations and expansions of existing brewery plants, optimizing output and capacity.

Through our extensive experience and successful completion of projects in Mexico, we have developed strong intercultural competences, enabling us to navigate and understand the nuances of the local business landscape. At Ziemann Holvrieka, sustainability is not just a buzzword; it is an integral part of our approach. We prioritize eco-conscious solutions, implementing practices that minimize environmental impact while maximizing operational efficiency. With our deep-rooted commitment to excellence and a dedicated workforce, we consistently deliver exceptional results for our clients in Mexico’s dynamic brewing industry. Our collaborative approach, combined with our industry knowledge and unwavering focus on quality, ensures that we exceed expectations and drive success in every project we undertake.